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One of the biggest challenges medspas face is turning first-time consultations into long-term clients. While before and after photography can help show progress, it often relies on lighting, angles, and other factors that can be misleading. The most effective way to build trust — and keep clients coming back — is by showing them measurable proof of change.
SOFT FX makes that possible. SOFT FX is an in-depth analysis of your individual facial characteristics. It lets you see the benefits of skin care programs planned for your specific complexion. How does the SOFT FX skin analysis work? The SOFT FX will scan your skin, looking at its strengths and weaknesses.
Callegari’s SOFT FX skin analysis imaging system captures high quality, standardized facial images. The SOFT FX imaging software provides quantitative skin data and creates AI generated treatment recommendations based on those results. This combination of visual documentation and precise measurements gives clients clear, objective evidence of their skin health and how it changes over time.
SOFT FX evaluates multiple factors, including hydration, elasticity, pH, melanin, sebum, wrinkles, sun damage, spots, pores, and skin evenness. This multi-spectral approach allows for a truly customized skin care plan that is matched to the individual’s needs — and backed by measurable data.
For a medspa owner, this means consultations are no longer just a sales pitch. They are an educational experience where the client understands exactly what is happening beneath the surface and why certain treatments are recommended. This level of transparency not only increases conversion rates but also boosts retail product sales, since every product suggestion is tied to real analysis results.
With SOFT FX, you are not just showing clients what their skin looks like — you are showing them what is happening at a deeper level and how your treatments can improve it over time. That is the kind of proof that builds loyalty and drives revenue.
