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See the Future of Skin Analysis at ICES Long Beach 2025 

If you are attending the The International Congress of Esthetics and Spa (ICES) Long Beach Expo on August 24 and 25, 2025, visit Booth 545 for a live look at the SOFT FX skin analysis system from Callegari. 

SOFT FX goes far beyond traditional before and after photography. Using advanced probes, it measures real, physical skin parameters such as hydration, elasticity, pH, melanin, sebum, wrinkles, and more in just seconds. The data is then analyzed by AI to create personalized treatment and product recommendations based on measurable results, not guesswork. 

Whether you are a medspa owner, dermatologist, or aesthetic professional, you will see how SOFT FX can 

  • Build client trust with data backed consultations 

  • Increase product and treatment sales through personalized recommendations 

  • Track progress over time with measurable skin health data 

  • Differentiate your business from competitors still using photography only systems 

Our team will be offering live demos throughout the show so you can see exactly how SOFT FX works and why it is becoming the preferred choice over systems like VISIA. 

Event Details 
Event: ICES Long Beach Expo 2025 
Dates: August 24 and 25, 2025 
Location: Long Beach Convention Center 
Booth: 545 

Come see why medspas across the country are upgrading to SOFT FX. We look forward to meeting you in Long Beach.