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If you are evaluating skin analysis devices for your medspa, you have likely come across VISIA by Canfield. While it is one of the most widely recognized systems in the U.S., many advanced clinics are now looking for alternatives to VISIA that offer deeper insights, better client trust, and a stronger return on investment.
The truth is, today’s clients expect more than before-and-after photos. They want personalized, measurable results. That is where new-generation systems like Soft FX by Callegari come in. In this article, we will break down the key differences between VISIA and Soft FX, and help you determine which is better suited for your business in 2024.
What is VISIA Skin Analysis?
VISIA is a facial imaging system developed by Canfield. It uses a multi-angle camera and proprietary software to capture visual information about the skin. Its features include:
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Photo-based tracking of wrinkles, spots, pores, and texture
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Visualization of UV damage and red areas
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Basic comparative analysis before and after treatments
Although VISIA is useful for image-based documentation, it does not offer physical skin measurements, biological data, or real-time readings. It is fundamentally a photography tool.
Where VISIA Falls Short
As medspa technology advances, VISIA's limitations have become more apparent. It does not provide:
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pH or hydration measurement
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Sebum or melanin readings
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Elasticity testing
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AI-powered treatment recommendations
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Integration with your clinic’s product inventory
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Custom protocols for body zones like scalp, décolleté, or hands
In short, VISIA focuses only on surface-level images without offering the science that supports advanced consultations.
What Makes Soft FX Different
Soft FX by Callegari is a medical-grade skin analysis system manufactured in Italy. It is already in use by over 2,000 clinics in Europe and is now available in the United States.
Unlike VISIA, Soft FX uses physical probes to measure:
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Skin hydration
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Sebum production
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pH balance
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Elasticity
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Melanin levels
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Surface temperature
The system combines these readings with AI-powered software that automatically recommends treatments and retail products based on the client’s real skin condition. Reports are shareable, color-coded, and easy for clients to understand.
VISIA vs Soft FX: Feature Comparison
| Feature | VISIA | Soft FX |
|---|---|---|
| Skin imaging | Yes | Yes |
| pH measurement | No | Yes |
| Hydration and sebum testing | No | Yes |
| Elasticity measurement | No | Yes |
| Melanin measurement | No | Yes |
| AI-generated treatment recommendations | No | Yes |
| Product and retail integration | No | Yes |
| Multi-zone body protocols | No | Yes |
| Shareable client reports | Basic | Advanced |
| Clinics currently using | Widespread in US | 2,000+ in Europe |
Why This Matters to Medspas
Clients today are more educated, more skeptical, and more results-driven. They want their skin concerns addressed with precision and personalized recommendations. Before-and-after photos alone no longer build trust.
Soft FX allows your team to offer science-backed consultations that help increase:
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Treatment conversions
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Retail product sales
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Client satisfaction and retention
Clinics using Soft FX have reported significant revenue growth, including up to 60 percent more treatments sold and near doubling of retail sales.
If you are looking for the best skin analysis machine for your medspa, and are comparing VISIA to newer systems, Soft FX clearly stands out. It provides real skin data, advanced diagnostic capabilities, and sales tools designed to grow your business.
This is more than a camera. It is a clinical-grade tool built for results.
Ready to move beyond photo-based skin analysis?
Contact us today to request a demo of Soft FX and see how it can upgrade your consultations, your client experience, and your bottom line.
